Logitech has a new line of gaming devices that are said to be suitable for women, coming in colors that are not like other gaming devices, called the Aurora Collection.
The Aurora collection has a distinctive aesthetic and design language while allowing for personalization through custom accessories and color choices. It also includes advanced Logitech G technologies such as high-performance wireless technology - Lightspeed and Blue VO!CE microphone technology.
Much of the gaming industry has fallen into a 'one-size-fits-all' mentality. But that doesn't reflect how many consumers are focusing on self-expression and playing games for fun, and certainly doesn't match Logitech's commitment to providing solutions for all gamers. When we looked at our own gaming products, we realized we could do a lot more.
The Aurora Collection was conceptualized based on feedback from women playing games across the community and brought to life by the female-dominated team of innovation, design, engineering and marketing leaders at Logitech.
This collection was created to meet the gaming wants and needs of the underrepresented gamer segment and to reimagine the future of the gaming world where the representation of women is stronger.
“Our quest to create a gender-inclusive collection of gaming gear challenges us to set aside old ideas—and actually ask ourselves some important questions about our love of games,” explains Tiffany Beers, Head of Gaming Innovation at Logitech. G.
The Aurora Collection consists of:
G735 Wireless Gaming Headset - Featuring White Mist color, subtle RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile choice for every player. The G735 is the first Logitech G headset to feature the new Blue VO!CE microphone technology to modulate the player's voice and the ability to save selected audio settings in G HUB and directly in the headset. Players can enjoy long gaming sessions with up to 56+ hours of battery life (without lighting), and experience wireless freedom through Logitech G's award-winning Lightspeed wireless technology, and Bluetooth connectivity.
G715 and G713 Mechanical Gaming Keyboards - The G715 Wireless Mechanical Gaming Keyboard and G713 Wired Mechanical Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. The compact - tenkeyless layout, and adjustable height ensure all-day playing comfort. Take it and play from anywhere with a rechargeable battery that delivers up to 25 hours of non-stop gaming, and wireless connectivity or Bluetooth Lightspeed - for the G715 series. Both keyboards come with a Cloud-Soft palm rest included in the sales package for all-day comfort. Both keyboards come in highly satisfying GX mechanical switches, deliver advanced performance with a classic feel and are available in tactile or linear variants.
G705 Wireless Gaming Mouse - The G705 Wireless Gaming Mouse is made specifically for smaller hands with a perfect fit, and advanced gaming technology. Weighing only 85 grams, the G705 is designed for comfort and performance that is durable and lightweight. With gaming-grade sensors, ultra-responsive Lightspeed wireless, Bluetooth connectivity, and easy-to-reach DPI-cycling buttons, gamers can play their best.
Accessories - Take your collection a step further with eight new accessories including quirky touches like cloud-shaped armrests, cable charms and a carry case - for headset - in the shape of a heart. Other accessories include earpads and boom mics, G713 and G715 keyboard top plates, keycap pullers and brushes, and a mousepad for gamers to customize their playing style.
Logitech Aurora Collection
All Aurora Collection products will be available in all online marketplaces and gaming stores starting August 2022.
Logitech G735
Logitech G715
Logitech G713 TKL Gaming Keyboards
Logitech G705