Something that goes viral is unpredictable. Especially in an age with social media which has become a friend for many people in sharing many things. For artists, social media can be a new medium in promoting their work so that they can be better known.
But unfortunately, sometimes things don't go the way you want. However, some have actually gained unexpected popularity with their work, where the TikTok platform has helped make several K-Pop songs and groups more known to the public.
Like some of these songs that unexpectedly went viral because of TikTok!
TREASURE – Darari
Entertainment. Debuted in 2020, they just made a comeback with the album The Second Chance: Chapter One. The title track of the album is Jikjin who managed to bring TREASURE's first win on music shows.
Something surprising and happy happened when the popularity of the b-side track from the album, titled Darari, went viral on TikTok. Automatically, Darari's popularity continues to increase along with the many challenges that TikTok users do with the song.
Several artists also participated in the challenge of this one TREASURE song, you know. Thanks to this popularity, the number of listeners on the Spotify page of Darari's song has also increased!
ENHYPEN – Polaroid Love
Challenge from the group song ENHYPEN entitled Polaroid Love became the next song that went viral on the TikTok platform. The song Polaroid Love itself comes from the album Dimension: Answer.
Coming from the BELIFT Lab agency, ENHYPEN successfully made its debut in 2020. The number of listeners for this song also includes the 20 songs with the most Spotify streams in early 2022, you know. Having Blessed-Cursed as its title track, ENHYPEN has managed to top the charts on iTunes worldwide. That's great, huh!
Lee Hi – Only
Lee Hi returned with the song Only after leaving the YG Entertainment agency to AOMG. Through the album 4 Only, Lee Hi has Only as the main song with the jazz and synthpop genres. Having an easy listening melody and deep lyrics, Only has succeeded in becoming a favorite of many people.
In fact, this song was also used as background music in TikTok videos and made it viral, especially in Indonesia. Lee Hi finally noticed the popularity of Only in Indonesia through his posts on Twitter.
Among the songs above, which one is your favourite?