International Women's Day 2022 raises the theme #BreakTheBias, this is the meaning and purpose of the campaign


 International Women's Day or International Women's Day is observed on March 8 every year. International Women's Day aims to celebrate the achievements of women in the social, economic and cultural fields. In addition, International Women's Day also seeks to increase public awareness in providing support to women, ranging from gender equality to protecting women from threats of violence.

Every year, International Women's Day has a different campaign theme. The campaign theme carried out in commemoration of International Women's Day 2022 is #BreakTheBias.


So, what is the meaning of the theme carried on International Women's Day 2022? Come on, see a more complete explanation about #BreakTheBias below!


The Meaning of the #BreakTheBias Campaign Theme


Launching from the official International Women's Day website, #BreakTheBias was chosen as the theme for the 2022 International Women's Day campaign because of the deep-rooted bias in society which makes it difficult for women to advance. The campaign theme is trying to invite the world to break all the biases that exist in the surrounding environment, such as in the workplace, schools, colleges and communities. So that efforts for equality against women can be achieved and the world becomes more diverse, fair, inclusive, and free from bias, stereotypes, and discrimination.


#BreakTheBias Campaign Goal


The #BreakTheBias movement aims to raise awareness and encourage everyone to call out the gender bias experienced by women in various fields and the surrounding environment. Because so far gender bias often refers to preferential treatment given to men, whether intentional or not. So it keeps women from maximizing their potential.



The Meaning of Crossed Hands in the #BreakTheBias Campaign


Knowing the irony of bias that occurs in the surrounding environment is not enough, so action is needed to equalize equality. Reporting from the official website of International Women's Day, this crossed arms pose is done to show solidarity and commitment to avoid bias, destroy stereotypes, fight inequality, and reject discrimination.


International Women's Day 2022 invites people around the world to participate in voicing the #BreakTheBias campaign. You do this by sharing the action by uploading a photo of yourself or a group on social media with the pose of crossing your arms over your chest.


Or you can also upload videos or articles related to #BreakTheBias on social media. Don't forget to pin the hashtag #IWD2022 #BreakTheBias to encourage more people to commit to an inclusive world.

Previous Post Next Post

Contact Form