It is undeniable that TikTok is now one of the most widely used platforms. Both young and old take advantage of social media from China.
Various updates continue to be given to pamper its users. Starting Monday, February 28, 2022, TikTok has again updated the video duration to be longer, which is up to 10 minutes.
Previously, when it was first released, the duration of TikTok videos could only be up to 1 minute. But as time went on it continued to increase to 3 minutes, 5 minutes, until now 10 minutes. Reportedly, ByteDance's platform will increasingly compete with YouTube.
"Today we're excited to start rolling out the ability to upload videos up to 10 minutes long," said TikTok.
Testimonials To Attract Customers!
The TikTok company itself hopes that the longer the duration, the more it will stimulate the creativity of content creators around the world. It is known that TikTok's video capabilities are three times longer than before when YouTube and Facebook parent Meta began competing on short content options.
An analyst revealed that even though it is said to be competing with YouTube, in fact YouTube is ahead of TikTok.
"YouTube is still ahead of TikTok in terms of time spent, but is not immune to the 'TikTok effect'," said Insider Intelligence analyst Jasmine Enberg.
TikTok Offers a Row of Interesting Features
Classified as a new platform, TikTok continues to provide a series of interesting features for its users. In addition to songs that are constantly up to date, now what has gone viral is the TikTok Shop.
Where TikTok users can not only sell but can also be buyers. The prices offered at TikTok Shop are also quite competitive with other e-commerce. In fact, when an online shop does Live TikTok and sells their wares, the price offered can be too cheap.
Starting from the frequent holding of flash sales to frequent TikTok users who want to shop get free shipping coupons. Really simplify and compete with other e-commerce.
Because of the array of interesting content, ease of use, and the existence of this TikTok Shop, many people gather on this platform from China.
Well, how about you? Are you a TikTok user too?