Facebook already has a special innovation team, called NPE or New Product Experimentation. Most recently, it was reported that the social media giant has started to limit the innovation and development of the experimental team.
The team was established around 2019, and has previously developed a number of services focusing on business, advertising and even games. Most recently, the team was asked to focus on various developments related to short videos.
This is also seen in parallel with Mark Zuckerberg who wants to focus more on Reels - one of the short video sharing formats that is seen to receive more requests.
Facebook is seen to be facing a challenge from TikTok which is the choice of many to get content in the form of short videos - at the same time bringing many young people to the platform.
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APPS & GAMES
