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Today's world cannot escape artificial intelligence (AI) technology, especially when it has been applied in various fields and industries to the point of changing many aspects of our lives little by little. It is included in the music industry which allows content creators to generate music and create new sounds and thus change the landscape of the creative industry.
KRU is most recently seen stealing attention through the launch of their latest music video Voodoo which combines concepts taken from previous eras to provide a touch of nostalgia with technological innovation. Through it, it features the use of generative AI technology to produce a digital twin (Digital Twin) of the trio of siblings. At the same time, making them the first Malaysian artist to introduce a new era of music video production using AI technology.
Its introduction is also not just a song but also as a new chapter for the country's entertainment industry. The song Voodoo can now be heard through all digital streaming platforms including Spotify.