SEGA Enterprises was once synonymous with arcade machines and home consoles. It was the result of the merger of Rosen Enterprises and Nihon Goraku Bussan in 1965. On December 25, Rosen Enterprises founder David Rosen passed away at the age of 95, his death having just been announced a few days ago.
David Rosen served as a United States Air Force officer after the end of World War II. After retirement, he founded Rosen Enterprises in 1954 in Japan to export paintings before importing arcade and American games to the Japanese market.
After Rosen Enterprises and Nihon Goraku Bussan merged, the name SEGA Enterprises was used, with SEGA standing for SErvices GAmes Japan, which was the name Nihon Goraku Bussan used to sell early arcade games in Japan. Rosen became the first CEO and president of SEGA Enterprises.
Under his management, SEGA made a name for itself in the world of arcade and home console video games in the 80s and 90s. SEGA may no longer rival Nintendo and Sony in the current video game landscape, but the Sonic The Hedgehog, Virtua Fighter, Crazy Taxi, Yakuza and Streets of Rage series still remain iconic.
