GN Group, the parent company of a number of audio equipment maker Jabra, acquired SteelSeries for USD 1.2 billion.
SteelSeries is known as a maker of gaming devices, such as the Arctis headset series and Apex keyboards, and will expand the portfolio of the GN Group, which is a provider of audio solutions and hearing aids.
GN Group acquired SteelSeries from a private investment company called Axcel for 8 billion Danish Krone, or approximately USD 1.2 billion. The acquisition itself is still awaiting approval from the government, and is expected to be completed in 2022.
SteelSeries CEO Ehtisham Rabbani expressed optimism about the impact of this acquisition, which will help them to boost the esports and gaming market.
"We are on a mission to push boundaries in esports and gaming...and now with the help of GN, we will be able to further our mission," he said.
Meanwhile, GN CEO Rene Svendsen-Tune saw the positive impact of this acquisition. He also confirmed that SteelSeries will continue to operate under the same name and identity after the acquisition is complete.
SteelSeries has been around since 2001 in Denmark, and their products -- integrated with the SteelSeries GG software ecosystem -- are frequently used in tournaments and sponsored by many gaming communities, both PC and console.
With this acquisition, GN not only owns SteelSeries but also has access to ControlFreek and Nahimic, both of which were acquired by SteelSeries in 2020.
GN's portfolio is actually quite large, they have ReSound which is the maker of hearing aids, BlueParrot which has wireless headsets, and of course Jabra. Its current total employees are 6500 people.
"We have been looking for the right way for GN to enter the very attractive gaming market, and are only interested in the high-end segment," concluded Svendsen.
