Hypefast, the largest house of e-commerce native brands in Southeast Asia today announced that it has more than 25 brands and has achieved full profitability. By providing capital injections, an expert retail team, and a centralized retail ecosystem and infrastructure, Hypefast partners with leading local e-commerce based brands in Southeast Asia and drives the growth of these brands.
Despite operating by way of brand acquisition, Hypefast retains the brand founders in the management ranks in order to maintain strong relevance to the local market. One of the newest brand acquisitions in Hypefast's portfolio is a baby & kids brand from Indonesia whose revenue grew from $3 million USD to $8 million USD in the last 6 months.
Launched in January 2020, Hypefast is a pioneer in developing a house of brands business model for e-commerce brands in Southeast Asia. The initial idea to start Hypefast came from the company's founding team's experience with local e-commerce brands, as well as a deep understanding of the various obstacles faced by these brands.
The founder and CEO of Hypefast, Achmad Alkatiri, is a former CMO at Lazada Indonesia, and previously worked at Shopee Indonesia.
"There are very few reasons why brands in Southeast Asia can't develop into brands that have EBITDA worth millions of US dollars. These brands have gained access to highly efficient manufacturing and a broad market with sufficient e-commerce penetration rates. high," said Alkatiri.
"In addition, local brand founders are able to understand the needs and tastes of local consumers, even far better than international competitors, both in terms of fashion, size, standards, aesthetics, and price level," he continued.
Alkatiri added that he started Hypefast after interacting for more than six years with local brand founders.
"And learn about their difficulties when getting the right human resources, capital, scale, and operational efficiency. Each of these aspects is interrelated. Hypefast is determined to develop an e-commerce-based brand ecosystem in Southeast Asia with all the founders of extraordinary local brands," he said.
Unlike the bulk quick acquisition strategy that brand aggregators employ in other markets, Hypefast places a high priority on quality over quantity. Hypefast is hard at work in the post-acquisition phase, driving growth through an integrated retail team, technology, streamlined processes, market analysis, economies of scale, and centralized optimization of back-end operations.
To date, Hypefast has raised $22 million in equity capital as well as an undisclosed amount of additional debt capital from leading investors in Southeast Asia and the world. This capital further realizes Hypefast's vision. Investors now backing Hypefast, including Monk's Hill Ventures, Jungle Ventures, and Strive.
"Hypefast is a leading e-commerce 2.0 player in Southeast Asia, shifting towards a shopping pattern that is oriented towards brands and sellers. Digital consumers in Southeast Asia are now more broad-minded. They pay close attention to the profiles of sellers and who buys their products. Hypefast is developing a digital platform Kuo-Yi Lim, Co-Founder and Managing Partner of Monk's Hill Ventures, is a leader in supporting brand owners and new entrepreneurs in Southeast Asia.
"Jungle is very pleased to have invested in Hypefast several times since leading the early stage funding in early 2020. Our hope is also growing to see the company's founding team which is very focused and mission-oriented to create the largest house of e-commerce brands by collaborating with the founders. an extraordinary and creative local brand. Thanks to this consistent and purposeful vision, we are optimistic that Hypefast's management team will be able to collaborate quickly, and now has more than 25 brands," said Principal Jungle Ventures, Yash Sankrityayan.
Currently, Hypefast has more than 200 employees in Indonesia, Singapore, Malaysia and Thailand. This team drives brand growth across multiple channels and markets.
