An exciting story in the past about smartphones. Anticipating the threat of the best-selling iPhone, RIM released the BlackBerry Storm with touch screen navigation.
Anticipating the threat of an unexpected iPhone that could sell well, RIM decided to issue the BlackBerry Storm with touch screen navigation in 2008. At that time, BlackBerry was still victorious. People are also curious as to what the experience of using the Storm is always the first touch screen smartphone from BlackBerry.
The BlackBerry Storm is part of the BlackBerry 9500 series. This is BlackBerry's premiere phone without the physical keyboard they rely on. The touch screen is called SurePress because it presents the sensation of typing with physical keys.
There are three physical buttons as additional navigation. Initially greeted with great fanfare and selling well, the BlackBerry Storm in the end drew a lot of criticism and abuse.
The browser is slow, the touch screen is difficult to use and often hangs. Many consumers do not buy it. And finally Storm is seen as a failed product.
Many are damaged and must be replaced, causing losses not only for RIM but the operators who market them. For the first time after the incredible success of almost all of its phones, RIM has a failed product.
Many parties began to wonder whether RIM can compete with the iPhone. "Everyone is disappointed because of Storm's failure. Morale in the organization has dropped," said RIM's COO at the time, Don Morisson.
The review also criticized it all out, especially in software. "The operating system is like garbage that doesn't match the cool hardware," Wired wrote at the time.
But Mike Lazaridis, Co CEO of RIM at the time, insisted Storm was not a failure. For him, Storm is RIM's first experiment using new technology. It takes the positives of the Storm such as the camera is decent, the speakers are good and the battery is replaceable.
This Storm interface is actually quite interesting in its day.
Lazaridis thinks Storm should be better. So Storm 2 was released in 2009. But again, unfortunately, sales did not live up to expectations.
BlackBerry Storm 2 still does not reap the results as expected.
Even though Storm failed, RIM at that time still believed that smartphones with physical keyboards would still be popular. So for some time, they stay focused on such phones. Moreover, the Blackberry touch screen phone after the Storm generation is still less attractive to the market. In the end, BlackBerry's prestige really sinks.
