Unlike the iPhone 12 and 12 Pro, Apple provides a significant difference between the iPhone 13 and 13 Pro (and 13 Pro Max). This makes consumers more interested in buying the Pro and Pro Max variants.
As is known, the main difference between the iPhone 13 and 13 Pro is the screen with a high refresh rate and the addition of a rear camera that uses a telephoto lens. Well, for Q2, Apple is said to have increased orders for the iPhone 13 Pro and 13 Pro Max by 10 million units.
In fact, Q2 is commonly known as the season where sales are weak. That's why it's assumed that sales of the iPhone 13 Pro series are very strong, and the availability of units of the cellphone series is minimal in the market.
This was reported by The Elec, who also said that this would increase the average selling price of iPhones and Apple's total revenue, as quoted by us from Phone Arena, Tuesday (26/4/2022). Of the 10 million orders, iPhone 13 orders The pros are bigger in number. Orders for this phone increased from the previous 1 million units to 8 million units in Q2. While the iPhone 13 Pro Max orders increased to 3 million units.
There was also a statement from investment bank Morgan Stanley in its latest investment note, which said iPhone 13 demand exceeded expectations in Q1 and forecast iPhone 13 shipments globally to increase by 10%.
Then JP Morgan said that despite supply and demand problems, all iPhone 13 series are available in stock at US carriers, but the supply of iPhone 13 Pro and 13 Pro Max is less than the other two series.
Meanwhile, the relatively cheap iPhone SE 5G has an unclear fate due to low demand, which then made Apple reduce its production volume by 20% in Q2, or around 2-3 million units.
"Demand for the iPhone SE 5G is below expectations. The demand may be smaller than the 2020 iPhone SE," wrote JP Morgan, citing a statement from cellular operators.