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Twitter expels two of its top brass after being bought by Elon Musk, why?


 Twitter recently reshuffled its leadership line-up and removed two executives. The two are GM of Consumer Products Kayvon Beykpour and GM of Revenue Bruce Falck.

This news comes after Elon Musk bought Twitter for $44 billion and plans to make it a private company. Musk has previously said he would cut executive and board salaries and encourage companies to make savings.


Now Jay Sullivan will take over as GM of Bluebird, Twitter's consumer products division, and temporarily GM of Goldbird, Twitter's revenue division.


Beykpour tweeted that he was asked to quit by Twitter CEO Parag Agrawal who wanted to change the direction of the company. Beykpour first joined Twitter seven years ago after Twitter acquired Periscope, the company he founded.


"The fact is that this is not when and how I envisaged leaving Twitter, and it was not my decision," Beykpour said in a tweet. Beykpour said she received the news while on maternity leave.


As GM of Consumer Products, Beykpour and his team are responsible for fostering product innovation on Twitter. Recently, the team has been quite productive after launching features such as Twitter Spaces, Communities, Topics, Creator Tools, and many more.


Beykpour then thanked his team and co-workers, including Jay Sullivan who has now taken his place, former Twitter CEO Dick Costolo who brought Periscope to Twitter, former Twitter CEO Jack Dorsey, and others.


Meanwhile Falck's gait may not be so visible to Twitter users. In a tweet, Falck thanked the team and partners he's worked with on Twitter over the past five years.


"We can achieve our results through your hard work -- quarterly earnings don't lie. Google it!" Falck said in his tweet.



In addition to being left by two of its top brass, Twitter has also stopped recruiting new employees. This is something that often happens after mergers and acquisitions deals.


"Effective this week, we're halting most hiring and filling positions, except for business-critical roles. We're also pulling back on non-labor budgets to ensure we're accountable and efficient," a Twitter spokesperson said.

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