For years Nokia was the unrivaled king of mobile phones. In 2007 when the first generation iPhone was born, Nokia was still the champion. But all that changed in 2013, Nokia really collapsed at that time.
"In the late 1990s and early 2000s, this Finnish company became a global technology star, the first mobile phone for many people. In some developing countries, the name Nokia has even become a general term for mobile phones," wrote Tech Crunch.
In 2007, Nokia mobile phones had a 50% market share in the world, aka very dominant. But the emergence of the iPhone and then the line of Android phones starting in 2008 changed everything. Nokia failed to face them.
From year to year, Nokia's market share declined. The peak was in 2013, their market share was less than 5%, aka alarming. In October 2012, for the first time Nokia was knocked out of the top 5 largest mobile phone manufacturers.
At that time, even Nokia no longer had its own head office because it had already sold it. The number of employees decreased to 44 thousand from 60 thousand in the previous year.
The company's cash ran low and heavy losses occurred. "In 2013, Nokia's market share fell to less than 5%. At that time, the company faced near-certain bankruptcy," Zdnet quoted us as saying.
Microsoft then came to buy Nokia as a savior. However, by continuing to use Windows Phone, Nokia did not rise. Even Microsoft then removed its cell phone division and no longer produces Nokia phones.
Nokia then rose again under the auspices of a new company called HMD Global. Currently, they are quite fanged with the ranks of Android phones, although clearly not as successful as in the past.