Siemens' strange cell phone that brought disaster to the company's collapse

 


Siemens was once a top mobile phone manufacturer in the early 2000s. It was this model of phone that brought them to ruin.



The Siemens Xelibri is a mobile phone with unique models aimed at attracting the fashion conscious. Siemens first launched it in 2003.




This is the Siemens Xalibri 1 mobile phone model which was introduced in 2003. The shape is indeed very unique, much different from the cellphones released at that time.




In 2003, Siemens was still the fourth largest mobile phone manufacturer in the world with a market share of 8.5%. However, it decreased considerably in 2004 to only 5.6%.



The Xelibri series is designed by Siemens themselves or hired a third party who is an expert in design.




The Xelibri Division was led by an American named George Appling. He emphasized that about 40% of consumers consider mobile phone design an important priority.




This is a form of Xelibri 4. Even though it was designed by famous designers and sold expensive, Siemens Xelibri was considered too strange in shape so that consumer interest was not so great.



Even though Siemen has promoted massively, Xelibri's sales have not improved. Apart from the odd design, the keyboard is especially difficult to use. Photo: Mobilissimo




This Siemens Xelibri 6 is like a powder holder. Siemens finally closed the Xelibri project in 2004 and incurred heavy losses. Only 780 thousand units were sold from this series.



Siemens Xelibri 5. The failure of the Xelibri project made the mobile division of Siemens even more bloody and it was only a matter of time before bankruptcy occurred.




This is Siemens Xelibri 7. Since the great failure of this series, Siemens practically can't get back up so that in the end it's just a memory, aka collapsing.

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