In the midst of intense competition in selling HP, Complete Selular relies on social media to attract the attention of potential buyers.
Complete Selular is a mobile phone shop network company in Cirebon with more than 60 branches in various cities in Indonesia. Every day, they rely on social media to provide the best deals on the phones they market.
Firman Syahbana, COO of Complete Selular in the statement we received, said that this strategy is an accurate technique in carrying out its marketing strategy.
"In his Instagram account, @officialcompleteselular produces a lot of videos that contain interesting and anti-mainstream content. Not many videos are posted that attract the attention of netizens or confuse viewers, which then go viral," said Firman.
"This situation certainly indicates that the marketing process is running smoothly because many people watch the video, so they indirectly know the existence of the company's brand," he added.
One of the videos that according to Firman is quite viral is the video reels which was posted on April 2, 2022 on the official Complete Selular Instagram account. The 19-second video was watched 121 thousand times.
"The amateur video that doubles as marketing contains content that buys many cellphones from complete cellular stores which invites the curiosity of local residents because he can buy that many cellphones," said Firman.
In addition to having been watched by thousands of viewers, the post was also flooded with the typed fingers of Instagram users in the comments column ranging from funny, criticism and support.
"With our reel posts on Instagram, which are flooded with comments and likes, this proves that packaging marketing content like this will be more interesting and entertaining in addition to the content of the promo material being conveyed well to netizens. officialcomplete, which always makes the audience also flood the post," he said.
Complete Selular, according to Firman, believes that this kind of marketing method might trigger a trend in order to attract the audience, considering that we live in an era where everything has changed and there have been many changes.
