TikTok's parent company, Bytedance seems to be getting serious about getting into the virtual reality (VR) business. According to a Protocol report, a source close to TikTok revealed Bytecande plans to invest more money in developing VR-related content.
Most of the investment funds will be used at most to recruit new employees. Protocol reveals there are more than 40 job openings that will be opened for Pico.
Pico is a VR headset maker that Bytedance acquired last year. Of the most vacancies opened, the most were for the Pico Studio branch in California, USA. Jobs that were opened ranged from head of VR game strategy to game operations manager.
Another position opened shows ByteDance's focus on VR Pico hardware, including optical engineer and electrical system design engineer.
Pico also opened a position for head of consumer sales as an indicator that Pico wants to build its business in the United States. The job description for this position explains that the candidate will later be responsible for the overall sales and marketing of Pico products in the US market.
However, Pico still has a lot of work to do and ByteDace as Pico's parent also gives Pico the boost it needs to be able to compete with the VR headsets offered by Meta, HTC, Valve, to PlayStation in the US.