Samsung today introduced their very own virtual avatar, named S-NUSMAS – which is Samsung spelled backwards. It is an avatar of an alien, in line with Samsung's Galaxy products.
Samsung says G-NUSMAS was created in an effort to attract the attention of the younger generation of users, especially the millennial generation and GenZ.
Samsung will use it in a number of promotional videos, including a short video about the origin of the G-NUSMAS character.
This official introduction comes after we saw several forms of avatars appear in the internet arena before, not to mention SAM who stole the attention of many before with a Kpop star-like design.
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