Xiaomi is now the manufacturer with the largest smartphone market share in Malaysia after successfully overtaking Samsung. In Europe they are not at the top but have managed to overtake Apple to comfortably take second place with a 21.7% share in Q2 2022.
This is a huge success for a company that only started producing smartphones a decade ago. In addition to being one of the major powers in Europe, Xiaomi is also listed as one of the three manufacturers with the largest smartphone holdings across 55 global markets. With them now having a camera collaboration with Leica, Xiaomi's future looks brighter even though demand for smartphones is shrinking this year.
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