Samsung and Amazon developed the HDR10+ format as an alternative to Dolby Vision's HDR format. According to the Protocol report, Google wants to develop an alternative to Dolby Vision and also Dolby Atmos under Project Caviar.
Through Project Caviar, a new standard for HDR and 3D audio can be used by device manufacturers without them paying royalties to Google. This is in contrast to both Dolby products which require manufacturers to pay them for the device to be recognized.
Various efforts have been made to challenge Dolby but were unsuccessful due to the lack of response from producers. But Google as a giant company may have a chance with Project Caviar since they can introduce it on YouTube and Android.
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