Microsoft is now reportedly considering developing a "super app", which is an application that integrates various services in one.
The application is expected to integrate news support, messaging, and even support for shopping.
With this move, Microsoft aims to expand its holdings in mobile services, including attracting more users to Microsoft Teams and even the Bing search service. Indirectly, it is also expected to increase revenue through advertising for Microsoft.
Today, one of the most successful "super apps" is WeChat in China. It integrates various services in it. Various providers are competing to come up with their respective "super apps", including Twitter and Grab.
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APPS & GAMES