Fortune Indonesia released a list of 40 Under 40 inspirational figures. The list contains 40 Indonesian figures under 40 who are considered capable of making a difference.
The names chosen came from a variety of different backgrounds. Among them are businessmen, executives, artists, sportsmen, social activists, to government officials.
One of the names included in the list is Tokopedia's Chief Marketing Officer Kevin Mintaraga. Kevin is included in the list of inspirational figures in the business category. This is how it goes.
It is known, in the course of his career, Kevin Mintaraga has lived his life in a long way. Because, when he was studying in Australia, he suddenly got the news that his father had a stroke.
At that time, with the condition of his father who was sick, his family was experiencing financial difficulties so that he was unable to study in Australia. He also decided to return home, but when he arrived in Indonesia he was required to continue his education and at the same time work to help his family financially.
In that condition, Kevin had wanted to be a taxi driver. However, he didn't do that because an acquaintance offered him to become an Account Executive at a graphic design company. From there, he finally became acquainted with many people, until the topic of technology trends caught his attention.
Kevin has also managed to relate with many marketers from various multinational companies. In 2007, he also finally saw the opportunity for a business in the digital marketing field.
Self-taught, he studied digital marketing until he finally got a partner and gave birth to a digital agency that was named Magnivate in 2008. After successfully establishing the agency, he continued to try to develop it until finally the company he made grew massively in the 4-5 year period it was founded.
Nevertheless, it does not mean that the company has never faced a tidal wave. During that period, the visions of the founders began to clash, causing the team to split. However, Kevin and the team that stayed at Magnivate made it through.
"In fact, when they were given more trust, they were excited to see this as an opportunity to learn and develop," Kevin said as quoted from the Fortune Indonesia page, Friday (10/2/2023).
Then, Kevin's success in a career in marketing was also applied to his current workplace, Tokopedia. It is known, at Tokopedia Kevin built and developed one of the programs, namely the Tokopedia Affiliate Program.
The Tokopedia Affiliate Program is a feature that makes it easier for anyone to become an influencer and earn commissions by promoting millions of products on Tokopedia. They can promote it through affiliate links shared via social media.
In this feature, Tokopedia Affiliate (Affiliate) users can earn a commission of up to 10% for a maximum of IDR 50,000 when the products they market through the link are successfully sold. A commission of Rp. 50,000 can also be earned by Affiliates from each validated visit (page visit) to the product page or shop that the Affiliate is promoting.
It was Kevin's breakthrough in establishing the Tokopedia Affiliate Program that made his name on the 40 Under 40 list. Fortune Indonesia's 40 under 40 list provides special attention to individuals who have the skills to be able to successfully create and take advantage of existing opportunities.
The names on this list are considered capable of opening and contributing to the creation of hundreds to thousands of new jobs, playing an important role in the pace of the business they are running, presenting solutions, making a positive impact on the communities around them, to become Indonesia's representatives on the world stage. This achievement was recorded in the last two years.
For information, in the 40 Under 40 Fortune Indonesia list for the business category, Kevin Mintaraga is side by side with the President of the On-Demand Service Business Unit, GoTo Catherine Hindra Sutjahyo, Entrepreneur and Investor Kaesang Pangarep, Vice President Director of Siloam Hospitals Group Caroline Riady, Co-founder of Traveloka Albert , and others.