YouTube Ads On TV Are Reduced But Getting Longer


There is no doubt that seeing ads on YouTube disrupts the viewing experience. With Google banning the use of ad blockers, the only way to avoid ads is to subscribe to YouTube Premium.

Recently, Google has released a statement that they want to give users the best streaming experience. In the tests carried out, the majority of viewers prefer to watch one long advertisement rather than several short advertisements that often interrupt the viewing experience. The result is that streamed content can be watched 29% longer before an ad is served.

Google will also introduce ads on YouTube Shorts on TV, given that the number of users has increased up to 100% between January and September 2023. This will give various brands the opportunity to promote products more easily.

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