The month of fasting in Malaysia is an important month for everyone, including popular brands and even tech giants. Tiktok Malaysia today has shared a little about the trends and statistics of the use of TikTok Shop in the month of Ramadan 2024.
Until now Tiktok Shop is seen growing to be the focus of many users to buy goods, because the goods are also styled and demonstrated, giving potential buyers an understanding of their products. Throughout the Ramadan Raya campaign, a total of 5.9 Billion views on TikTok, which is a growth of 137% and 10% of those views are business related.
In fact, during that period it has also seen as many as 292 million vouchers have been given to users, and the duration of live broadcasts through TikTok Live has increased by 78% from both merchants and users.
With the development of TikTok user trends throughout the month of Ramadan until this Raya season, it is clear that the increasing influence of TikTok is not only for sharing and creating new content, but also becoming an option for users to buy goods from the TikTok Shop.
