TikTok is now reportedly testing the integration of AI on their platform, in the form of virtual influencers. Through this feature, virtual influencers developed and offered to advertisers can produce content and make sales through the TikTok platform.
Virtual influencers or in the form of these specific avatars, are expected to be able to generate scripts and deliver them via video on TiKTok.
However, according to some preliminary tests, it appears that these virtual influencers do not manage to generate nearly the same amount of sales as humans do. Due to this, TikTok is reported to be still developing and improving the feature.
Even with this move, it's unknown how it will affect influencers on the platform – and how advertisers and brands will spend money moving forward.