OPPO today announced their commitment to celebrate local culture by leveraging innovative image technology and mobile artificial intelligence (AI). This initiative is supported by the National Commission for UNESCO Malaysia (SKUM) and the Ministry of Tourism, Arts & Culture (MOTAC), aiming to preserve Malaysia's diverse culture and traditions through the #OPPOMalaysiaThroughTheLens campaign.
OPPO Malaysia's Head of Marketing, Monica Chin, emphasized the importance of culture as a link between the past and the future. As well as the ability of young people to appreciate and understand cultural heritage through technology, especially AI.
The Minister of Education and President of the Malaysian UNESCO National Commission, YB Fadhlina Sidek, said, "In the 42nd General Conference of the United Nations Educational, Scientific and Cultural Organization (UNESCO) held in November 2023, Malaysia has shared on the world stage the efforts - Malaysia's efforts in conserving and preserving our traditional clothing in support of the UNESCO agenda and the Sustainable Development Goals 2030 (SDG 2030). Through this OPPO initiative, we hope to promote various traditional arts and cultural heritage belonging to Malaysia, and the UNESCO National Commission of Malaysia supports technological innovations as a medium that preserves cultural diversity for future generations.
Alongside the #OPPOMalaysiaThroughTheLens campaign, OPPO will introduce five forms of Malaysian art and culture through their latest product, the OPPO Reno series. This includes a series of photographs and films featuring Wayang Kulit, with mastermind Pak Dain and the famous Wayang Kulit artist Tin Toy working to preserve this tradition. This short documentary film will highlight their efforts in ensuring Wayang Kulit remains one of the biggest arts in Malaysia.
In the upcoming short documentary and photography series, OPPO will explore the art of Ngajat dance through the eyes of an eight-year-old child, Dion Das Louis, who strives to preserve this cultural heritage for future generations. In addition, OPPO will also explore the legacy of Chinese Opera in Penang which continues to grow, thanks to the efforts of a dedicated singer, Ling Goh. Through this film, it will show the importance and charm of Penang culture. As a celebration of the country's unique art, OPPO will record the essence of Malaysian culture and present it through a coffee table book that will be released in conjunction with the national month.
Not only that, the imagine IF Photography Awards 2024 by OPPO is also back. This award has nine categories including Landscape, Portrait, Colors, Unfading Moment, Fashion, Snapshot, Light, Travel and Collection. The purpose of each category is to give inspiration to users in conveying stories and emotions through the lens of OPPO smartphones.
Therefore, OPPO invites photography enthusiasts to capture the essence of local culture. Next, stand a chance to win up to USD 24,000 by submitting your work to #OPPOimagineIF. If you are interested in participating in the OPPO imagine IF Photography Awards 2024, entries are already open until 28 July 2024.