Zoom is known to the public as a teleconferencing or video calling platform. It became popular during the Covid-19 pandemic era and remains in use to this day. Zoom or its full name Zoom Video Communications Inc. has recently been rebranded to Zoom Communications Inc..
According to their CEO, Eric Yuan – Zoom is now a company that focuses on artificial intelligence for a working platform that connects people. Zoom will also continue to offer modern and hybrid work services. This rebranding is so that people will no longer label Zoom as a company that only offers video calling features.
Other technology companies such as Google and Microsoft have also ensured that their more or less similar services, namely Meet and Teams, are getting better. So shifting focus to AI is a good strategy for Zoom. Among the interesting features that will be offered is the AI Companion that can be a substitute for yourself to attend teleconferencing sessions.