We all know that Siri, Google Gemini, Amazon Alexa and others are virtual assistants or terms that are often used now are digital assistants because they have AI integration. AI digital assistants can also help users to search, but not very accurately. In the future, Google Search will also be used as a digital assistant.
Google CEO Sundar Pichai shared that he wants Google Search to become a personal assistant for users who are representatives for using the Internet. Search can search, research and then continue to give users answers. Not to mention the capabilities of Gemini Depp Research, where AI uses Internet access to conduct research for users.
That is why Project Astra and Project Mariner are among the AI projects that they want to try to accelerate development and offer to users. Astra can see the world directly and help users. While Mariner is a system that allows AI to use websites for users.
Google also realizes that there is still a long way to go for AI search features, offering a fast search method like the traditional method – that is, search one and get 10 results for additional references. They also realize that many people don't like this strategy, but are confident that - having been in the Internet search industry for many years - they want to make AI search the norm.