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WhatsApp today comes with a new feature for all users around the world, called “Chat Themes”. Through it, as the name suggests, users can change how conversations are displayed to them, as well as choose the color, background image and also the style of a conversation.
Users can choose to use the same theme for all conversations, or also choose different themes for different conversations. For example, for a WhatsApp Group with friends you can choose a cheerful theme, and perhaps for work purposes choose a more serious theme.
To set a chat theme on WhatsApp, you can go to Settings > Chat > Default Chat Theme. Or if you want to make settings for a specific conversation, you can go to the conversation settings (by tapping on the name on the conversation screen (on iOS) or on the 3-dot menu on Android).