Xiaomi opened their second flagship store in Malaysia at The Exchange TRX this afternoon. After the event, we interviewed Eddie Huang, Xiaomi's marketing manager for Malaysia and Singapore to ask a few questions that were on his mind. Among them is whether the MIX Fold series will enter the Malaysian market?
He said that at this point, Xiaomi Malaysia still has no plans to bring in a foldable device like the Fold due to the lack of demand for the local market. He explained that in Malaysia, the majority of smartphones sold are still in the entry-level category.
Although flagship devices like the Xiaomi 15 have seen an increase in sales, it is still not high enough for them to start selling the Fold. If things change, he said that Xiaomi will not hesitate to sell the MIX Fold device and not just the MIX Flip in Malaysia.
In the same session, he also explained that this is also the reason why laptops are no longer marketed in Malaysia. The last time they sold a laptop was the Redmibook 15 in 2022. Lack of demand caused sales to be stopped.