The launch of the Galaxy Z Fold7 and Galaxy Z Flip7 further demonstrates Samsung’s continued efforts to further strengthen AI-powered experiences, not only for traditional smartphones, but also in foldable form factors that deliver deeper meaning to users.
According to Matthew Ng, Head of Mobile eXperience Business at Samsung Malaysia Electronics, Galaxy AI is not just a set of features, but a new philosophy. “We believe AI is the new UI. It needs to be silent, intelligent and supportive – allowing users to focus on what really matters,” he explained.
Galaxy AI: More than just technology
Galaxy AI is designed to enhance users’ creativity and productivity. Popular features in Malaysia include Photo Assist, Transcript Assist and Writing Assist, which bring advanced editing functions directly to the smartphone.
In addition, Gemini Live has been well-received for its ability to seamlessly coordinate schedules, manage updates and connect apps. On the Galaxy Z Flip7, Gemini Live support via FlexWindow provides quick convenience for users on the go.
With One UI 8 based on Android 16, Samsung is integrating multimodal AI across the Galaxy ecosystem, making every action more personal, easy and connected.
Foldable Phone as a Canvas for Innovation
Samsung sees foldable devices not just as a technology statement, but as a canvas for designing personal experiences. Data shows that Galaxy Z Series users use Galaxy AI features 74% of the time, proving that AI truly complements modern lifestyles.
The Samsung Galaxy Z Flip7 is a compact device that can be used with one hand with the FlexWindow feature that features Now Bar and Now Brief without having to open the device.
Meanwhile, the Samsung Galaxy Z Fold7 is a productivity powerhouse with a large display to take advantage of Split View, multi-tasking and AI functions like Gemini and Circle To Search.
AI as a True Friend
For Samsung, good AI must be intuitive and unobtrusive. On the Z Flip7, AI turns the outer screen into an intelligent dashboard, while on the Z Fold7, it offers a full experience – from Writing Assist to Gemini Live – that adapts to the way users work and create.
Beyond the Present
According to Matthew, Samsung is not only preparing for the future but is also building it. In addition, Samsung, emphasizes that the Galaxy AI vision language is not static. With a seven-year software update guarantee, it will always provide users with new improvements for One UI 8 and Galaxy AI.