Xiaomi is seen trying to provide something special for loyal users and this effort can be seen through the presence of the Xiaomi 17 Ultra flagship device which will be launched with an exclusive touch from Leica.
More interestingly, this collaboration is not just an ordinary collaboration but the device packaging also appears exclusively with a more prominent iconic Leica logo. The device will come with a red circular logo with white Leica writing in the middle.
As shown in the promotional video, this packaging is clearly different from the usual packaging that has been used before. In addition, Xiaomi also provides an exclusive black packaging box complete with the logos of both brands, thus adding premium value to this product.
Some believe that the Leica logo has been used by Xiaomi for several generations. This is true, but previously the logo was only present on the Xiaomi 15 Ultra packaging box and was not used on the phone body. Now, its direct appearance on the Xiaomi 17 Ultra model proves that the collaboration between Xiaomi and Leica has the potential to become even stronger.
