It is rumored that Samsung has started publishing the first promotional video for their latest flagship phone Galaxy S26. Interestingly, the brand is seen emphasizing the importance of the ‘Privacy Screen’ as a key feature.
The 38-second short video shows three different situations but all share the same goal, which is to protect user privacy. This feature comes with a new display hardware solution that offers anti-spying protection at the hardware level. Through it, private content is difficult for others to see from the side.
Some believe that this approach is not a gimmick but rather solves real problems that users face every day. Samsung is seen taking a new approach by making privacy the main focus in the Galaxy S26 advertisement. The question that arises is to what extent this display technology can increase protection without affecting the brightness or color of the screen.
This protection from reading messages is reminiscent of the functions offered by Oppo and Huawei. However, their approach is different because it relies on software rather than screen hardware.
This also ties in with previous viral news that stated that the ‘Privacy Display’ feature is being tested in One UI 8.5. The uniqueness of Samsung’s approach lies in the use of display hardware rather than just software tricks, thus giving stronger added value to the Galaxy S26.
At the same time, Samsung is expected to still maintain its focus on artificial intelligence (AI), as in previous years.
