Apple is now ready to add various forms of advertising to the App Store, thus increasing their revenue. Not only that, it is now reported that Apple is in the process of introducing advertising support to Apple Maps this year.
According to Bloomberg, Apple is expected to announce details about advertising on Apple Maps this month, and begin experimenting with it in the next few months.
With this move, it will allow local businesses to advertise their offerings and stores – especially restaurants. Apple is also seen focusing on maximizing their advertising revenue, and has begun to gradually add advertising to their product.
Today, the mobile mapping and local business advertising arena is led by Google Maps. For Apple Maps itself, its user base outside the United States can be said to be still limited compared to Google Maps.
