OpenAI has already integrated advertising support into ChatGPT, and has begun an experiment with free users in the United States. This will allow them to generate revenue for free plan users through advertising, while paid users through subscriptions.
According to reports, OpenAI is targeting advertising revenue of $2.5 billion this year, and it is targeted to reach $100 billion by 2030. This figure is also targeted in line with the weekly user figure for ChatGPT which is expected to reach 2.75 billion weekly active users by 2030.
Currently, OpenAI is the only artificial intelligence service provider that displays advertising on its products. Google has not yet done so on Gemini, while Anthropic has said that it will not display ads on Claude.
