Since January 2026, over 30,000 customers have used Boba AI with nearly 100,000 requests. This shows that Boost users are increasingly relying on Boba AI to not only answer questions but also provide assistance in managing their tasks. For context, Boba AI is a chatbot under Boost that is designed to facilitate daily banking transactions without having to wait for a human agent.
Recognizing this, they are now introducing a version of Boba AI that is enhanced with Agentic AI features. This means that this AI not only functions to answer questions, but is also able to help perform tasks for customers. Through a 24-hour voice line, Boba AI can understand voice commands and then quickly resolve queries without having to wait for a human agent. The service is known as Boba Voice, an AI voice line that can be accessed 24/7 via the number +603 8658 3000.
At the same time, in the Boost and Boost Bank apps, Boba AI is now able to help customers open accounts, register for eKYC, pay bills and resolve queries more easily, all of which can be done through a simple conversation with the AI. Boost also explained that this AI technology is not only used for customers, but is also utilized internally through a centralized platform for employees.
To encourage the use of Boba AI, Boost is also offering rewards-based promotions to users. Through certain missions completed using Boba AI, users can earn more than 1000 Boost Stars. These reward points can then be redeemed for vouchers, bill payments and various other eligible rewards.
