Apple is reportedly reviewing its wearable design strategy with a holistic approach. This move will not only revamp existing models but also open up space for new, more constantly fresh concepts. Among the proposals being considered is a screenless health tracker that could potentially compete with niche brands like Whoop and Fitbit.
Meanwhile, Apple is reportedly testing a circular design for the Apple Watch, although the model is not expected to be released anytime soon. The company also plans to expand its product line by introducing additional, more affordable models than the SE range, as well as a premium ceramic-framed variant.
The move shows Apple's commitment to maturing the Apple Watch line, making it more relevant and future-proof.
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