Capillary Technologies has announced a strategic partnership with MR D.I.Y. to power the rewards and loyalty program infrastructure at MR D.I.Y.’s convenience stores.
Capillary Technologies is already known globally for its loyalty program and customer management solutions. This partnership will further strengthen Capillary’s position and solution offerings in the Southeast Asia region, especially in the large-scale retail arena.
Capillary Technologies was founded in 2012 and supports over 100 loyalty programs across 46 countries. Their platform currently supports over 1.9 billion customers under loyalty programs powered by artificial intelligence.
Through this loyalty program, Capillary will provide support for analytics and customer data management, as well as providing the technology foundation to support MR D.I.Y.’s operations, which currently has over 1,500 branches. Among the technologies to be implemented are Loyalty+, CDP+ and Insights+ support.
MR D.I.Y. stated that as their business grows day by day, one of the constant efforts is to improve the customer experience when buying, and offer great value. And one way to achieve this is by strengthening their loyalty program. The right choice of technology is seen to continue this, and the choice of Capillary Technologies is seen to be right for this purpose.
