Bose Corporation has announced the acquisition of Skullcandy for an undisclosed sum. This acquisition is expected to help Bose reach consumer segments where it previously had limited presence—specifically the boardsports community, video gaming, fitness, and music culture—areas that differ from its own more premium brand positioning.
Prior to this, Skullcandy had already collaborated with Bose, incorporating "Sound by Bose" technology into its headphones and earphones. Skullcandy will not be absorbed into the Bose brand; instead, it will continue to operate as a distinct brand under Bose’s Premium Consumer Audio division.
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