Shopee, primarily known for its e-commerce offerings, is diversifying its content to keep users engaged and encourage them to spend more time on its platform. While the company previously introduced various games within its app, it has now begun featuring a selection of micro-dramas.
Shopee has added a quick-access icon for these micro-dramas on its main app interface. Additionally, a dedicated tab is available for accessing micro-dramas while users are watching Shopee Live streams or viewing other product-related videos. Shopee also offers "Shopee Coins" to users who actively watch these micro-dramas on the platform.
This strategy is clearly intended to keep users engaged with the Shopee app, even when they are not actively shopping. However, it appears that the content is not yet fully moderated; some material—unsuitable for a general audience—can appear as users scroll through the micro-drama offerings on the platform.
