Last May, YouTube announced that it had set aside USD 100 million for users of Shorts, an app presented to compete with the popularity of TikTok.
Now YouTube will also give content creators up to USD 10,000 a month to use Shorts. Where the first payment will come out this month.
The criteria for a creator to earn money from YouTube depends on its popularity such as how many Shorts videos are made and the number of views per month.
In addition, YouTube also requires that Shorts videos uploaded be original, not from uploads or re -videos made on other platforms such as TikTok, Snapchat or Reels. Failure to do so will result in the creator being disqualified and not paid.
Currently payments are only available in 10 countries such as the United States, United Kingdom, India, Brazil and Indonesia. YouTube also says it plans to expand the reach of the program.
As the creators know to make money on YouTube is based on the ads that are displayed at the beginning of their videos. There is a direct relationship between the number of ad impressions and the amount of money they receive.
But with Shorts, YouTube doesn’t want to post ads in front of every quick clip. Therefore, YouTube created this alternative payment method to reward content creators.
The fund is YouTube’s effort to work to build users and creators based on Shorts. Short itself is presented to be able to compete with TikTok, Snap and Reels from Instagram.
Google as the parent company of Youtube, announced that Shorts has been successfully viewed 6.5 billion times per day worldwide. Shorts officially launched in the U.S. in early May, having launched a beta version in early 2021.
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