Amazon, the world's largest e-commerce company, is trying to fine-tune its response to policy violations by online merchant stores to protect consumers from unethical behavior.
In pursuit of this goal, the company has revealed that it has closed about 3,000 online stores operated by about 600 Chinese brands.
The reason is because there are consistent violations, where these stores abuse reviews or reviews that are paid or provide intensive in their online stores listed on Amazon.
The crackdown is the largest ever by Amazon to affect several popular Chinese companies. The blacklist also includes a funding freeze for these defaulters by Amazon.
However, according to Amazon, this action does not affect the Chinese company's growth prospects on the platform.
"Paid review issues are a serious policy violation and have been banned since 2016. Customers rely on the accuracy and authenticity of product reviews to make their purchasing decisions and the fidelity of this process is at the core of the e-commerce model." said Amazon VP Asia Global Selling, Cindy Tai.
Amazon also said it would continue to improve its internal mechanisms for flagging defaulters or serial offenders in paid review and other policy violations.
Amazon's move has led several popular brands to seek alternative e-commerce platforms to continue their operations on eBay and AliExpress. Amazon is also sustaining consumer confidence through its unprecedented actions and hopes to continue to grow as the world's leading e-commerce company.
