Apple Pay comes as a virtual payment tool using an iPhone or Apple Watch. This presence is also a substitute for a physical credit or debit card which is expected to make it easier for users to make payments.
However, since the seven years since its launch, Apple Pay has not developed and improved significantly. In fact, a survey found Apple Pay adoption to be very low.
The survey conducted by PYMNTS found that only 43.5% of consumers own a device that actually supports Apple Pay and only 70% of sellers accept it.
However, only 6.1% of eligible transactions were made using Apple Pay.
The survey also found that 93.9% of those who have activated Apple Pay but don't use it and suggest that while interest may exist, not everyone uses it.
There is some good news however and as far as mobile wallet payments are concerned the survey found that 45.5% of them were made using Apple Pay.
This means that while adoption of Apple Pay for use as a credit/debit card replacement may be low, those using it as a mobile wallet to make online payments appear to be higher.
So this could be a direction that Apple could explore further. Please note that this survey is not necessarily representative of the world or all Apple Pay users, so it is likely that in some regions Apple Pay has had better fortune and many users.
