Apple CEO Tim Cook is apparently worried about the endless scrolling trend of social media that internet users often do. He doesn't even want the iPhone to be used just to open social media.
This was revealed by Cook in an interview with Bustle. When talking about online addiction and technology, Cook says it should be technology that serves people and not the other way around.
This bespectacled man said he was worried about seeing people using their cellphones too much, and because of that, Apple wanted to help users reduce their screen time.
"And I always worry about people using technology too much," Cook said, as quoted by MacRumors, Thursday (7/10/2021).
"So we came up with Screen Time to try to give people the right numbers for the amount of time they spend on their devices because generally, it's a lot more than they say."
Cook also touched on the link between social media and mental health. He said scrolling social media continuously can bring negative thoughts to users.
"We want people to do things with their devices, like exhibit photography we enjoy, or connect with family and friends with FaceTime. Not endless scrolling," Cook said.
Currently, almost all social media comes with an infinite scrolling feature that allows users to view content without stopping. The inventor of infinite scrolling, Aza Raskin, even apologized for his creation because it was used by social media to keep users online.
In the interview Cook also said that there is currently a mental health crisis. The 60-year-old said that when he was confused about his job as Apple boss, he tried to calm himself by meditation and being close to nature.
Cook also promotes Shine, an app designed to fight stigma about mental health issues. He said Shine is an example of how technology can help improve the quality of human life.
