Global Chip Crisis and Threat of HP Prices Rising in the market

 


The scarcity or crisis of chips has not been able to be overcome until now, even more protracted. In fact, according to recent research, chip scarcity could cause more disruption to HP manufacturers than previously thought.


This problem, as revealed by the Independent, is that the total number of smartphones shipped next year is estimated to grow only 6%, from the original projection of 9%.


At first, the electronics industry including HP was said to be growing again after the Corona pandemic began to be controlled, where vendors ordered chip components in large quantities until the end of this year. However, they only accept 80% of the chip components from requests.



"This semiconductor shortage is likely to have an impact on all brands in the ecosystem. Samsung, Oppo, Xiaomi, are all affected and we are lowering our (shipping) forecasts," said Tim Kash, research director at Counterpoint Research.


Apart from smartphones, another industry that has been heavily impacted by the chip crisis is gaming consoles. The PS5 supply, for example, is predicted to still not be normal until 2023. Fans also have to be patient to wait for the PS5 price to return to normal.






"The supply of these chips will remain very low until at least September next year. In some cases, some consumers may not be fully serviced until 2023," said Takeshi Kamebuchi, boss of Toshiba's semiconductor unit.


What caused it? Apart from the pandemic, the latest news says the Chinese government initially tried to strictly monitor energy use in order to reduce emissions. However, it led to a shortage of silicon production needed to make computer chips.


The scarcity of fuel causes the production of silicon to be disrupted. The reason is that several large factories have stopped their operations because the price of coal fuel, which is considered the source of pollution, is getting higher. China has declared carbon-free by 2060, but its implementation has caused chaos.


There was a drastic cut in silicon production in China. In fact, the elements that are actually abundant from the Earth are important for producing technologies that are used daily such as smartphones, cars and laptops.


Silicon is used in making semiconductors for cellphone and smartphone chips and four-wheeled vehicles, so they are the ones most affected. "Increasing demand due to the global pandemic and energy crisis means that silicon shortages are inevitable," said Seda Memik, Professor of Computers at Northwester University. The following are responses from HP vendors in the market regarding this chip crisis.


Apple


Apple was finally affected by the shortage of chips, after they were said to have cut their iPhone 13 production targets due to this.



They reportedly could not get sufficient supply of chips from Broadcom and Texas Instruments, and then cut production plans for the iPhone 13 from the previous 90 million units until the end of 2021. Apple reduced production of the iPhone 13 by 10 million units, or about 11%, of that amount. .


Xiaomi



Xiaomi has officially announced price increases for several of its phones, namely the Redmi 9A, Redmi 9C, Redmi Note 10 5G, and Poco M3 Pro 5G. According to Xiaomi, this price increase occurred due to the scarcity of components to produce mobile phones. They claimed they could not comment on other manufacturers who did not or have not increased the price of their cellphones.


We cannot comment on other vendors. What we can say, this is Xiaomi's effort to realize its commitment to keep margins of no more than 5% for hardware.


Samsung


Samsung Electronics, said it emphasized that it would not increase prices so that more people could enjoy the benefits of innovation presented in each Galaxy cellphone.


Since its launch, we have kept the price of the Galaxy A03s at the recommended price.


Oppo


So far, we have no plans to increase the price. In fact, when there was a shortage of chipsets yesterday, we actually entered into an understanding with processor manufacturers to maintain the supply chain to Oppo.


As far as Aryo knows, the scarcity now occurs precisely in 4G chips. As a result, many vendors have taken steps to adapt several cellphone chips from several manufacturers that are not widely used by cellphone vendors, apart from Qualcomm and Mediate.


realme


When contacted, Realme stated that there were no plans to increase the price tag of their smartphone.


Regarding the scarcity of chips, Realme has not experienced this until now. Realme can still accommodate chips for all Realme smartphone products, by looking for alternatives from other chip manufacturers, especially for the entry-level series.

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