Businesses that move online have proven to have the potential to continue to grow, especially in the pandemic era. Meanwhile, those who are still offline actually lose out.
Therefore, encouragement and assistance from people, institutions, or government institutions are urgently needed to help the migration of MSMEs to go digital.
"From the 2021 data, online transactions due to the pandemic finally increased because buyers bought their needs online or digitally so that their income increased 26%. Businesses that did not adopt digital channels decreased 34% of sales. Digital is one of the most important things for businesses to grow," said Jonathan.
In 2021, MSMEs entering online or hybrid (online and offline businesses) will increase by 20%. Jonathan also said that actually it doesn't matter if you still have offline outlets, but if you can hybridize it, it could be more promising for revenue.
Interestingly, in the realm of the digital economy, it turns out to be a good market share to invest in. Foreign investment increased 14%. Unfortunately, many MSMEs are hindered by funding constraints to increase their productivity.
"KoinWorks even had a loan of up to Rp 1 trillion in Q1," he said.
"Many MSMEs have full access to banks, for example for credit cards or loans. KoinWorks can provide access to provide P2P investment with approval rate technology. In general, it is usually only 1.7% approval, we can get 17%," he continued.
Even so, KoinWorks said that it is still conducting strict screening for business loans, even though they are able to provide more loans than general companies.
So how do you, who have a business, have moved online yet? At least you have an Instagram business account to get the attention of a wider market.
