There are so many things that a graphic designer needs to pay attention to in designing a work, for example a logo. These include shapes, backgrounds, fonts, creativity, relevance and last but not least, color. The role or meaning of color in the design turned out to be so great.
The reason is that these elements have the power to communicate a meaning, purpose, or meaning, even in the absence of words. If it is associated with a brand, choosing the right color for the logo can actually drive purchases up to 85%.
For designers, know the meaning and philosophy of color before deciding to use it in your work. Meanwhile, for those who are curious about the latest information about the fields of graphic design, applications, videography, and photography, Pixel.web.id can be the best reference.
Red
The color red in design is often associated with fiery energy, passion, aggression, passion and love. Red also often represents danger, strength, fire to blood, including the color that stimulates appetite.
No wonder the color that lights up one of the most powerful in branding efforts.
Some of the leading brands that use this color in their logos are restaurant franchises McDonald's, Coca-Cola, Netflix, Air Asia, and many more.
Blue
The blue color philosophy represents a professional attitude, confident, strong, intelligent, stable, cool, and relaxed. For those who apply color therapy as a healing effort, blue is believed to be able to overcome high blood pressure, insomnia, and neutralize headaches/migraines.
Based on the meaning of the blue color in the graphic design above, it is not surprising that this color is often part of the symbol of the banking business. For example, leading local banks in Indonesia such as BNI, BCA, BRI, and BI.
Several leading IT companies also apply this color to their business logos such as HP, Dell, IBM, and Microsoft.
Apart from that, Twitter, Facebook, IKEA, Pfizer, NASA, and Samsung also include blue in their logos.
White
As an ideal color to combine with other elements, the meaning of white in graphic design is neutral, pure, clean, and good. This is why white is often the color of wedding dresses, doctor and nurse uniforms, to angel or fairy character costumes.
In the graphic design field, white is often the background to highlight other colors in a larger design. White is also often chosen to display a minimalist design that is simple, aesthetic, but has a big meaning, such as the Apple logo.
Black
Besides white, black is also a neutral color that is often contrasted with white, especially in stories about good vs evil. The meaning of the color black in graphic design is power, formality, elegance, mystery, and evil. Black in western countries also represents the atmosphere of mourning, death, the occult, to Halloween celebrations.
Black is ideal as an accent or text in an edgy concept design or in an exclusive design. This is for example in luxury brands such as Chanel and Dior. Involving black in the design also aims to convey a sense of mystery or sophistication.
Some of the leading brands with other black logos are Adidas, Sony, Gucci, Hyundai, and so on.
Green
In general, green will always be associated with nature, such as grass, trees, and plants. The meaning of the color green in its own design is calm, balance, stability, and prosperity or money.
The green light that lights up on the traffic light itself means that road users may return to continue their journey. This is why the green symbol also represents an action or action.
Famous brands that use shades of green in their logos are Starbucks, Gojek, Grab, Tokopedia, ACER, and Spotify.
Yellow
Yellow as a warm and bright color as the sun often represents energy, happiness, hope, youth, optimism, and cheerfulness. In graphic design, light yellow symbolizes softness and serenity, while dark yellow or golden means elegant and antique.
Yellow is also a color that can catch people's attention in an instant. The letter "M" in the McDonald's fast food restaurant logo is said to have been chosen because it is easily visible even from a distance. Furthermore, by looking at McD's bright yellow curve, people will immediately remember the fast food restaurant.
The theory about the meaning of color in the design above is of course not science. So as a designer you also need to consider other possibilities, for example cultural elements that may have different interpretations of a color.
However, the references above can certainly add to your insight. That way you will have a broader perspective and consideration in choosing colors for your design. Hope it inspires.