The President of Ukraine, Volodymyr Zelensky, looks at the camera to make a selfie video, just like vloggers. Wearing a t-shirt and sweater, he announced that he would continue to fight against the Russian invasion.
"All of us are here to protect the independence of our country," he said calmly, on the first day of Russia's invasion of his country.
This video is just one of the many attempts by the Ukrainian government to have an information war against Russia, of course especially on social media. Although Ukraine is the underdog in the real field, but so far they have won in cyberspace and managed to attract the sympathy of the world.
Support came from many netizens. Demonstrations against the Russian invasion also appeared in many countries, even in Russia itself, not a few citizens protested against the war.
"Zelensky was previously not seen as an effective leader. Now, he is becoming a figure like Churchill," said Marc Polymeropoulos, a former CIA agent quoted by CNBC, Wednesday (3/3/2022).
"And that's because of the Ukrainian government's operation on social media, to declare that these brave soldiers are fighting not only for Ukrainian freedom, but for Europe," he added.
Even the Ukrainian government created a meme that went viral. For example, the post of Adolf Hitler's cartoon depicted admiring Vladimir Putin because, just like himself, has sparked war in Europe.
The courage of Ukraine and its president caught the attention of the world, even Zelenskyy is considered a hero for staying in his country in the midst of a massive attack, and not running away.
Meanwhile, content that shows the weakness of the Russian military, including their destroyed vehicles, makes the Ukrainian people themselves also become motivated to defend their country.