Instagram has prepared a number of ways to make their platform even more fun for its users. Oh so curious!
There are 5 Instagram missions that will be developed this year.
1. Social-based technology
Instagram users are the largest in Asia Pacific with the fastest growing Reels in the world. That's why Instagram features often launch first, such as Food Order Stickers, Live Rooms and music in the Feed.
We are committed to continuing to invest in technologies and training to help people take advantage of social technologies. Especially this year, on our journey as Meta Inc to build the Metaverse.
2. Creator training
The creators recognized by Instagram are very creative. People were selling on Instagram even before there was a Live Shopping feature. While Reels content generates a lot of new talent such as comedy and fashion.
Mark Zuckerberg has announced a $1 billion investment to train the world's creators.
We continue to provide training and resources through our Creators Partnerships team.
3. Boosting Southeast Asia's digital economy
Instagram is committed to helping MSME actors. The Instagram Shopping feature is one of them, apart from the AR Effect creators, it also sells abroad.
For 2022, Meta sees that this will be the year of revival after the COVID-19 pandemic. The tourism sector, which has been hit hard for 2 years, has priority to be pushed back.
Instagram has been one of the social media platforms for posting content for tourist destinations. Instagram will provide tourism-oriented features, a Travel edition of the Instagram Academy and collaboration of creators and businesses for tourism promotion.
This year we want to focus on encouraging the tourism business. We will prepare some features for tourists. Of course there is also the Instagram Academy.
4. #Reels Movement
For this year, Instagram will intensify the #GerakanReels campaign. Reels provides entertainment, fashion, love and family content, as well as religious content, prayer and hope.
In the moment of Ramadan 2022, Instagram launches #GerakanBisnisdiReels . They will also cooperate with comedians .
That person is humorous. We will build a program for new comedians because we believe comedy should have more representation from outside the big cities.
5. Security
Not to forget, Instagram said their priority for 2022 is the safety factor. It also includes mental health issues that are input from users.
Instagram has a Restrict feature where users can block someone without their knowledge.
There is also a Message Control feature to minimize Spam messages. There is another Multi Block feature to block someone and other accounts that that person will create in the future.
Instagram also launched a Take A Break feature, which tells users to take a break and Parental Control for parents.
Instagram also continues to develop Artificial Intelligence and HR reviewers to put the brakes on hoaxes and misinformation circulating on social media. The AI engine can immediately remove content that is judged to be violating community guidelines on Instagram.