Soon, maybe Apple gadgets like the iPhone can be rented per month. News from abroad said that Apple seriously wanted to roll out the rental program. So, how much will it cost?
As previously reported, through this program, consumers can use their ideal iPhone by paying a monthly subscription fee, similar to how to subscribe to Netflix or Spotify.
Based on a report by Mark Gurman from Bloomberg, this program will reportedly be launched in late 2022 or early 2023 in the United States. But at this time detailed information about the program is still not available.
Because it is rented, it means the iPhone in question will not be able to be owned by the tenant. Based on calculations made by Phone Arena and quoted by us, Monday (4/4/2022), the following is the estimated monthly iPhone subscription fee based on the model:
iPhone 13: USD 35 per month
iPhone 13 Pro: USD 45 per month
iPhone 13 Pro Max: USD 50 per month
So what is the purpose of Apple holding this rental program? Of course to get more money. If the popularity of the iPhone or iPad has run out, it can still be sold again as used goods.
As for consumers, they can rent to just try the iPhone and will easily rent the latest iPhone every year, without having to spend a lot of money to buy.
Apple itself has recently prioritized subscription services to expand its business. The company created by Steve Jobs has spawned several subscription services such as Apple Music, Apple TV Plus, Apple News Plus, Apple Fitness Plus, and others.
Many of these services have also been bundled into a bundle called Apple One. Subscription services have also become a key source of revenue for Apple. No wonder they want to rent an iPhone.