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After 28 years of partnership, Electronic Arts (EA), ended its partnership with FIFA. This was confirmed by Cam Weber, Vice President of EA Sports and Racing, who said he was releasing his license after FIFA 23.
"After nearly 30 years of creating interactive football gaming experiences, we are about to begin an exciting new era," Weber said.
Weber revealed, the entire FIFA series for football games from EA Sports will be renamed EA Sports Football Club (FC). This will begin to be implemented in 2024.
"Together with our more than 300 licensing partners across the sport, on behalf of all football fans around the world, we are ready to take the football experience to the next level."
He also promised that EA Sports FC will have the same modes, leagues, tournaments, clubs and athletes as the previous FIFA series. It also includes Ultimate Team, Career Mode, Pro Clubs and VOLTA Football.
It seems that EA itself makes cooperation individually, with football clubs and organizations. Where they want to build a portfolio of more than 19 thousand players, 700 teams, 100 stadiums and 30 leagues.
Because as reported, there was a change in the contract from both parties and reached a dead end where the core of the problem came, namely about money.
It is known, the agreement between the two lasts until December 31, 2022. However, it is rumored that FIFA gives a significant increase to its license fee every four years, worth USD 1 billion
This figure is more than the current agreement, which is USD 150 million per year. In fact, this amount is already the most profitable commercial agreement in FIFA's portfolio.
